Logo
The main associations embedded in the icon are the letters of the name ABZ, an hourglass as a symbol of deadline fulfillment, and a link sign as a symbol of the company's business direction. The plastic of these elements combined together make up the logo icon
Logo
A version of the logo with a horizontal orientation, for use in horizontal blocks, such as the site header, and on horizontally oriented surfaces, such as a pen. Also in cases when the logo should not be too large, but at the same time it should be well read
Logo
A version of the logo with a vertical orientation, mainly for use in branding materials and merchandise, on vertically oriented surfaces, and when the logo should be emphasized
Logo
The minimum margins around the logo should be equivalent to the height of the letter "y" from the logo.For the horizontal version, to compensate for the greater visual weight of the left side of the logo, the logo area is considered without taking into account the part of the trademark sign, the right border of the logo area runs along the left edge of the letter "R" in the trademark sign. Taking into account the same conditions, the logo is centered.For the vertical version, since the trademark sign has very little visual weight, the logo area is considered without taking into account the trademark sign at all. Also considered area not includes descenders of the font part of logo. Taking into account the same conditions, the logo is centered.
Logo
On a light background, the logo is displayed in the primary or secondary color only. On a dark background, the logo is displayed in white color only
Logo
Logo resizing should be only proportional. No change of proportions or other distortion is allowed
Pattern
The pattern is formed by multiple repetition of the logo icons connected in one continuous plexus
Pattern
Side patterns are used mainly for branding large windows, doors, as well as merch where two opposite sides are bordered
Pattern
Corner patterns are used mainly for the branding of large areas of walls or interior partitions, where the vertical logo used as the central element
Pattern
A detached pattern is used for branding on surfaces where it should not be adjacent to the edges of the application area according to technical requirements
Colors
The main colors of the brand are black and white, they are used for most of the website, as well as for merchandise and interior branding. Red is used as the accent color, for call to action elements, headings, and simply creating bright spots if necessary
