Any questions? info@abz.agency

Weekly news

Feel like a part of our team!

You have the opportunity to “visit us” every week and immerse yourself into our routine. You will see how we live, work and get in on news in the offices of the company. You can even see our hobbies and how we spend our free time together so you can feel the atmosphere that prevails in our company.

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17 May 2022

The main news for today is that we opened both offices in Kyiv and everyone started this work week already at the office (except for 4 people who will arrive a bit later by May 23). Office is buzzing with activity and energy. It's so motivating to get back to work at your favorite workplace and to a normal life at home 🙂

We are always welcome to new people who are interested in joining our team, take a look at available openings here: https://abz.agency/team-and-careers

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10 May 2022

On May 16th we are planning to reopen both offices in Kyiv (on the left and right Dnipro bank) and go back to our usual workflow.

The nature of Ukrainian Carpathians is very beautiful, but I still long for the big city atmosphere. Can’t wait to resume an active schedule of a city dweller. Work during the day, self development and rest in the evening. The weekend is also always full of things to do.

Nothing is better than a trusted team and comfortable workplace, even our office walls help. Everyone anticipates seeing colleagues again to share achievements and results of work.

We are also always welcome to new people who are interested in joining our team, take a look at available openings here: https://abz.agency/team-and-careers

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3 May 2022

Our company is getting closer to the European Union. As a first step in April we opened an LLC in the EU. In May we plan to open an office and start hiring staff for the European branch.

As usual, we will continue to grow and develop our internal regulations, best practices and experience which are the foundation of our approach. In the meantime we plan to expand the company and focus more on the dedicated team format https://abz.agency/dedicated-team/. However, this does not mean that we stop working in WPE format https://abz.agency/wpe/, on the contrary, it is one of the most common stepping stones to a dedicated team and is absolutely invaluable for our clients. If you have any questions, send an email to and our client managers will be happy to consult you.

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26 April 2022

Time passes and clouds give way to the sun. Our beautiful land wakes up in spring and along with it everyone gets a boost to their energy. The work is moving faster and faster every day. In May, we plan to resume work in both of our Kyiv offices. Guys want to get back to their usual lives which includes working from an office.

The company also does not stand still and moves forward at a growing pace. At the moment, 8 new guys are undergoing an active internship. By developing our company we contribute to developing the country.

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19 April 2022

Happy Catholic Easter! In Ukraine we just celebrated Palm Sunday, which is a holiday before the Orthodox Easter that will be next Sunday.

Let these holidays unite us all in yearning for peace and prosperity for people all over the world, so that everyone can safely work to improve the lives of everyone and enjoy the fruits of this labor.

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12 April 2022

Life in Kyiv is starting to get back on track. Our office downtown is already working for the third week straight and we plan to restart the second office on the left bank of Dnipro in a couple weeks. Some of our guys are already actively planning their trips back to Kyiv.

At the moment you have a great opportunity to join our team, we currently only have 3 vacancies left: a frontend developer (React / Vue) and 2 openings for a Node.js (NestJS / ExpressJS) backend developer.

More details here: https://abz.agency/team-and-careers/. If you want to join our team, contact us at

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5 April 2022

We are looking for frontend React/Vue developers and backend Node.js developers to join our team. You will work on interesting and challenging projects from all over the world in a great team of 40+ talented people together with other frontend and backend developers, project managers, lead devs, designers, QA specialists. We deeply believe in personal development and actively invest our resources so everyone has ample opportunity to grow.

More details here: https://abz.agency/team-and-careers/. If you want to join our team, contact us at

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29 March 2022

With every day of the war Ukrainian people are becoming stronger. Guys are spending more and more time at work, one of them has even already returned to work in the office. I miss the office too.

Now our company is actively looking for new talented people. Many people have lost their jobs and we have a job to offer them. But the same high standards apply, first new guys still have to go through a 2-month internship, study the company's regulations, learn how to work in a team and, of course, study technologies.

If you want to join our team, contact us at

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22 March 2022

One of the best ways to fight stress and cope with harsh reality is to keep yourself busy. Many guys now voluntarily propose to work on weekends to distract themselves from thinking about what is happening around. Some dedicate this time to helping family, friends and people around. Others just rest and continue on Monday refreshed. Everyone is unique and we do our best to understand each other during these hard times.

In the meantime, our HR, CTO and CEO is as busy as always doing interviews to hire new guys. Many have lost their jobs due to other companies and agencies closing, so we feel that we can step up and provide jobs.

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14 March 2022

This is what the Ukrainian 🇺🇦 flag symbolizes. What does it mean to love your country? The answer may be different for each one of us, but we will share our personal answers. You love your country when:

  • - You built a company in Ukraine 🇺🇦
  • - You pay taxes in Ukraine 🇺🇦
  • - Your house is in Ukraine 🇺🇦 and you built it yourself
  • - Started a family and raised a child in Ukraine 🇺🇦
  • - Traveled all around Ukraine 🇺🇦
  • - Spend your hard earned money in Ukraine 🇺🇦
  • - You teach web development to your employees in Ukraine 🇺🇦
  • - Create jobs and provide financial stability in Ukraine 🇺🇦

Loving your country is not just words! These are actions, do what you can do best for the country. We know how to work hard and we will work.

© photo our CEO took while traveling around the country of Ukraine 🇺🇦 in 2019

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7 March 2022

We continue to work in Ukraine. All our guys are now working remotely from safe locations. Some of the guys stayed in Kyiv, some went to other cities of western Ukraine (Rivne, Lviv, Chernivtsi, Ternopil). But we continue to work.

We receive a lot of words of support and desire to help us and our country. You can help us continue our work. Guys, when they are busy with work, can think positively, stay calm and instill confidence in their families. Work allows our company to continue paying wages, taxes in Ukraine and remain solvent citizens of our country.

Support Ukraine not with words, but with deeds. Let’s work together on new projects. Give us this opportunity. This will be the best and real help for us.

Work for us today is a guarantee of stability for tomorrow.

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28 February 2022

We are working! And we have always worked no matter the situation in 2014 and now. Our team works remotely to stay safe and continue developing our projects. Thank you to all the clients who work with us!

We remain a reliable outsourcing partner. We do our best.

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22 February 2022

Recently we officially registered our own trademark and received a certificate! Now, each of our logos will show off the ® mark.

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15 February 2022

Everything is calm and usual in Ukraine. There is no war. Kiev lives its usual life. Construction of high-rise buildings continues as scheduled, the roads are full of cars and planes are still in the sky. People discuss how they spent their St. Valentine's Day with their loved ones and the sun shines brightly as usual.

When the big guys play their geopolitical games, we just have to wait until they play enough. The media is escalating the situation, but at this time we continue to work as always. If you want to get information about a real situation in Ukraine, ask locals.

We continue to do our best for our clients ;)

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7 February 2022

Our clients often ask us to tell more about Dedicated team and Work-Plan Estimate (WPE) engagement models. We decided to create two new pages for our website which clarify these topics:

We think you may find this interesting. If you have any questions just send us an email to info@abz.agency.

31 January 2022

Welcome! We hope you’ll enjoy your brief stay.

We decided to tour you around our brand new Kiev office and make the video in retro style 📽

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24 January 2022

It's cold outside (whole -11..-15 °C), but our guys keep fit and active in the office. There is everything you need for this:

  • - Small office gym
  • - X-board
  • - Handheld massager
  • - and more

The main space in the office that allows you to stretch.

The health of our staff is an important component of the organizational office regulations of the company. All conditions have been arranged for the comfort of everyone:

  • - Free lunches
  • - Convenient kitchen
  • - Bar counters for lunches
  • - Thermo pots and 40+ varieties teas
  • - Coffee machine
  • - Yogurts in the fridge
  • - Fruits
  • - Sweet
  • - Bakery products
  • - We try to keep the variety fresh, so the list goes on

Also, twice a day, we use UV lamps to sterilize all premises (including a warehouse and a toilet) for 15 minutes during the day and 30 minutes at night.

Our company cares about its people and in return they take care of our customer’s projects.

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17 January 2022

Is PRD necessary or not?

Let's take a step back and look at our own example outside web development. As you know, our employees work in 3 offices across two cities in Ukraine. Recently we greatly expanded our team and needed more space to fit everyone in, so in early January we found a new bigger office space which needed a renovation. As everyone in a similar situation we encountered questions of the deadline and estimate for the repairs. You can’t just show the foreman and office manager the premises, tell them what you want and expect to receive a deadline and estimate right away.

Therefore we extended the same principles that we apply to every project and took it upon ourselves to develop a detailed 3D model of the new office in SketchUp. We thought of every little thing up to every lightswitch, camera, even all the posters on the wall and their prints. Then we prepared a complete and detailed document where we described all the work that needs to be done, provided the screenshots with precise technical measurements of what and where should be installed. We also made a list of all furniture, equipment and materials necessary for the new office. Painstakingly described every small detail like wall color, furniture color, location of cameras, lighting fixtures, antibacterial lamps, alarms, electronic locks, etc. Once we made sure that we covered everything we sent all the information for estimation. And when we met with the foreman and furniture maker in the premises, they provided us with a full estimate, a repair plan and a deadline in a couple of days. They guaranteed an accuracy within +/-10-30% which is not far from our own WPE.

As the real practice of successful projects shows, everything should start with PRD and the same principles apply to any project regardless of area.

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10 January 2022

New Year's eve is a time for presents 🎁

Each year we give all employees a paid week off for the New Year's holidays. During this time, the entire company is closed, the offices are quiet and all work chats freeze. Guys have an opportunity to relax and reset, so we can return fresh in a new year.

And also as a New Year's gift we will buy neck massagers to all of the offices, so that everyone can stretch their neck for 5-7 minutes during the day. Improved blood flow and relaxation will help guys to focus on the task even more and improve efficiency once they return to the workplace.

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3 January 2022

2021 was end, so we want to look back and reflect on the results. This year there have been many different events, both good and bad. We will forget the bad ones, but the lessons that we have learned from them will stay in our company's regulations (both organizational and technical) as always. We and our clients will remember everything that was good with a smile and joy in our eyes. Let’s also look into the future and set our plans for the new 2022.

The company has a number of goals in 2022:

  • - Expand and update two more offices in Kiev
  • - Hire even more fresh talent and expand our numbers
  • - Continue to level up the guys under the Individual Development Plan
  • - Set a new bar for the quality of our work
  • - Expand the customer service and sales department
  • - Continue updating hardware to new MacBooks Pro based on M1 and M1 Pro
  • - Ensure stability for company employees during the global covid pandemic

Happy New Year, everyone!

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23 December 2021

This year we want to give our early congratulations for the coming Holidays! 🎄🎄🎄

We know that everyone wants to spend these days with their family and loved ones, so we took an opportunity to make this post earlier so more people will see it. We hope all of you have a safe and relaxing holiday season.

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17 December 2021

This week we had an office shoot for a new short promotional video about our company. It was a fun and refreshing experience for everyone involved. The videographer came with a camera and we helped him choose the best angles and scenes which will better represent us. It was an unusual change of pace to think about the best way to film everything.

The videographer spent most of the day in the office with us, but it was not disruptive and guys were continuing their work on the projects as usual. Please look forward to seeing the result in the future!

10 December 2021

This week the guys got together to play volleyball again. It is always helpful to unload after work and be active to keep yourself in top condition. As always we were fully engrossed in the game thinking about serves, passes and game dynamics. The guys were very competitive as always and fully embraced the spirit of competition.

After that, the guys laid out hot pizza boxes right on benches in the gym. Next day, everyone actively shared their impressions at work during the break.

We are active at work the same as we are active afterwards. We look forward to sharing some of our energy, so do not hesitate to contact us if you want to work with us and see for yourself.

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1 December 2021

Our team is constantly expanding and welcoming new faces. The company arranges 2 months of intense internship for every new employee, teaching them the most advanced technologies and approaches.

During the internship we work in 3 directions:

  • - Study all detailed internal company regulations (3 organizational and 4 technical).
  • - Learn to work in a team and adjust in a new collective. During the internship, each trainee performs training tasks as part of a team including Project Manager, QA specialist and a mentor who checks the quality of the work performed.
  • - Studying theory and constantly applying it in practice. All the tasks that are performed at the internship stage are applicable to each of our major projects.

An internship is a very important stage in the employee’s growth. At this stage newcomers learn to be an integral part of the team and part of the company. Learn to communicate correctly and constantly acquire new knowledge from books. Also during this stage every employee starts their advanced English language course with our professional teacher.

Each week, management receives a report from the team about the trainee's development success to adjust the internship plan.

After the internship, each employee continues growth according to their Individual Development Plan, we always keep improving and never let complacency set in.

Contact to join us!

25 November 2021

Guys from the Kiev office decided to shoot some paint at each other after work. We chose to capture the flag as our “game mode” to make things interesting and sent 8000 paintballs at each other. It was fun as always! The only issue was that it got dark too quickly. We just stopped seeing where to shoot and decided to wrap up.

The next day, all the guys were as always in the office at 8 am on schedule and got on to work with refreshed motivation. We need to do our best for our clients, projects will not develop themselves. Therefore, our guys make sure to always be fresh and full of energy.

Do you want to see for yourself? If you have an interesting web project, just contact us and we will make it on time and with the required quality.

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17 November 2021

Google updated Pagespeed Insights to a new version which incorporates the newest revision of Lighthouse and new UI. Even now we can already feel the impact of the changes which were implemented with the Lighthouse 9.0.0 update in some areas. We advise you to recheck your websites to see if your grades suffered.

If you encountered any problems or your website speed evaluation deteriorated, our team at abz.agency will be happy to consult you on how to get them back up.

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12 November 2021

We bought another batch of MacBooks Pro on the Apple M1 platform, because the guys liked the performance. These MacBooks will be directed to primarily upgrade the hardware of dedicated teams.

In addition to teams working on an hourly basis, we have several dedicated teams (4-8 guys in each) who work full-time on specific projects as a direct extension of the client's team. At the same time, all the principles and regulations of our company are applied equally to all employees and clients of our company.

By extending our principles and regulations equally to all of our projects we ensure that we consistently provide quality outsourcing services for custom web solutions, browser extensions and web site development.

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5 November 2021

On November 8, our company will be 16 years old!!! We are as always hard focused on our main goal: to provide web development outsourcing services on time and with the required quality. During this time, we have successfully developed hundreds of projects for our clients who have been working with us for 3, 6 or even 10 years continuously!

We have our great team of 40 employees who work in our offices across two cities in Ukraine. The company strives all the time to be on the bleeding edge of advanced technologies and raise the expertise of the guys. 75% of all guys are involved in projects constantly and work full time in dedicated teams. The rest are working on new hourly projects. We will continue to further develop our client’s projects, improve the quality of our services and provide better working conditions for the team.

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1 November 2021

Last week our guys decided to warm up a little after work. We rented a gym and organised a friendly volleyball match. Everyone had a blast, even the photographer who was hit by a stray ball several times 🙂

Lead dev took an initiative and acted as the organiser of this event, which once again confirmed that the leader should always remain the leader both in the office and outside of it.

Our guys always approach things seriously, be it creating a PRD, developing a project or a volleyball match.

21 October 2021

This week we welcome a new resident in our office, a 3D-printer. Everyone wanted to see how it’ll work so we decided to try it out right away and print our logo. Please join us and take a look at the result.

We are always fascinated by new technology and never miss an opportunity to build our own understanding and have hands-on experience with it, so when it's time to implement new ideas into our projects we are already one step ahead.

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14 October 2021

As our CEO says: “Team building does not take place at corporate parties or other events, team building takes place while working on a project in the workplace.” We have the same goal and always watch each other’s backs on the way to the finish line.

Our clients surely notice positive results of this mindset and we are always glad to receive feedback like this: “We're very happy with the work of the team. Yes, they've been really super reactive during our rush to launch our newest version on 1st of October and during Project Manager’s absence on top of it the dev were very communicative; so that was really cool. And I'm very happy that the Project Manager is back, personally I didn't enjoy filling his shoes too much and definitely appreciate what he does.”

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6 October 2021

We always wanted a huge logo across the wall and now it came true 🙂

But in all seriousness, recently we successfully finished training 6 out of 8 interns from our biggest expansion ever. We feel that we're just getting started, so we are open to new faces.

We need experienced:

  • - Back-end developers (PHP Laravel, Node.js);
  • - Front-end developers (React.js, Vue.js, React Native);
  • - QA specialists (manual and automation testing).

If you are interested in joining our team please contact our .

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29 September 2021

When it comes to starting the development of a website, browser extension or mobile app you are looking for a “first step” to get the project going and commonly the first thing that comes to mind is a visual design. So naturally you find a designer who diligently translates all of your ideas, examples and suggestions to mockups and on the first glance designs look great, but when the time comes to apply them in practice everything falls apart. What went wrong?

You can compare this situation to building a house - you won’t be able to start construction based on a drawing of a house exterior. It takes into account only how it looks from the outside without considering its internal structure and supporting infrastructure and most importantly the drawing does not need to take into consideration any limitations like laws of physics.

The same is true for mockups which were developed without proper planning and comprehensive Discovery Phase which takes both the visual and technical side of the project into consideration to achieve the desired result while keeping all the limitations in mind.

If you are feeling lost you can always consult our articles to get a better understanding of a journey to bringing your idea to life

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20 September 2021

After working with the guys from the second office in Kiev, we found time to drop by for the presentation of the new E-tron series from Audi and see for ourselves what future brings us in the automotive industry.

While we are on the crest of the wave of web technology innovation all the time, we do not want to also lag behind in other areas of innovation in everyday life. After all, we develop custom solutions for our clients from all the industries and must keep up with all new developments.

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10 September 2021

One of two Kiev offices has recently moved into a new larger space. The guys were long waiting for the renovation to complete so they could move and enjoy the new loft style office.

The 3D model of the office, interior design and furniture were personally designed by our CEO in a SketchUp in literally 3 days. Then we began the renovation process which we completed with great success. The result speaks for itself: panoramic windows, two large open work spaces, central HVAC, two bathrooms, a large kitchen, two meeting rooms, a recreation room and other facilities.

In the near future we plan to take more photos and even possibly make a video tour. In the meantime, the guys settle in the new office and find their favourite places. It's easy to get used to good things, it feels like everyone was working here all along. We are very pleased with the new office and are happy to share it with you!

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3 September 2021

The third quarter of this year showed us that it is possible to grow even quicker. We have an unprecedented 8 internships running in parallel including front-end, back-end and QA specialists. To achieve this feat and successfully onboard new members, we had to revise not only the internship plan and update the tasks, but also reconsider the very approach to the internship.

In September and October, interns will complete a 2 month internship (which is mandatory regardless of the previous experience). Once the internship is completed, we will prepare to introduce the guys into real projects and get our output even higher.

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27 August 2021

Today we mark the seventh anniversary of one of our invaluable team members joining our company. We mark this occasion with gifting an iPad PRO together with our heartfelt gratitude and some words of choice:

  • - Thank you for being part of our team for the last 7 years!
  • - Please accept our gratitude for all your hard work and your contribution to our success.
  • - You grew up together with the company and the company grew up with you, let’s keep pushing and reach new horizons together!

Long term bonds strengthen our company and each day bring us closer to our goals. We continue moving forward as one.

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20 August 2021

We never stop keeping up with modern technology and updating the hardware in the company. This time we expanded our arsenal with 4 MacBooks Pro 16 (Intel Core i7, 16GB DDR4) and 2 MacBook Pro 13 (Apple M1, 16 GB DDR4) for comparison. Let's see how the new Apple M1 stacks up against Intel under real load on heavy projects.

We also bought a lot of peripherals for 4K monitors, apple mice and keyboards, monitor stands, adapters, and more. We provide everything that is necessary for the team to have every available tool to maximise their productivity and bring even more value to our clients.

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12 August 2021

Today I’d like to discuss one of the pain points - how you (our clients) sometimes increase the duration and cost of the development. In particular, let’s take the example of the Discovery Phase. Let me remind you that during the Discovery Phase we develop a PRD (Product Requirements Document) in close cooperation with you.

Here are several examples of reasons why you (as our client) increase the duration of the Discovery Phase with your own actions:

1. Discovery Phase is a stage where we build a PRD. It is not just answering the first 20-30 questions, but a full scale development of Project Documentation (Project Structure) and Visual representation (high fidelity wireframes). Many clients are initially confused about this which causes misunderstandings.

2. Clients often get distracted from the main goal of the project and begin wandering in discussions of future versions of the project, potential project’s or company’s success. Unfortunately this takes up the team's time while bringing no result in achieving goals of the current Discovery Phase. Modern custom solutions are built in a way that they can be easily modified according to your future needs, so you need to focus on the present.

3. All UI/UX decisions must be locked in during the wireframing stage and not later when working on mockups! Wireframing stage is specifically dedicated to going through each and every UI/UX question because it reduces the development costs tenfold and saves a lot of development time. It also allows us to give a precise WPE (Work Plan-Estimate) within +/- 20% for the whole project.

4. Project Structure is the most important part of the PRD. It describes each and every feature, from pressing one button to all the validation checks and integrity checks, especially all the negative cases. You need to pay full attention to this part of the PRD and be very prudent, because here you will find everything that will be executed on the server and in the background while being hidden from the eye. In the end, WPE will contain precisely what was described in the Project Structure up to a smallest detail.

There are a lot more reasons to cover and we will likely write a detailed article on this topic in future.

3 August 2021

In this crazy hot summer when temperatures climb up to 38 ℃ (100°F) everyone wants to go on a fast ride and feel the fresh air! To get a shot of adrenaline from drifting on a parking lot making crazy exhaust noise while drowning in clouds of tire smoke! And all of this during the lunch break, a pure pleasure to be a part of this team.

We really adhere to the saying “work hard, play hard” and our guys did really well last month!

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27 July 2021

Sometimes we receive suggestions from our potential clients to quickly build an MVP using no-code app development tools or templates. Let’s discuss this topic and share some information for you to consider when choosing to pursue this option.

No-code tools sacrifice a lot of freedom and features to be as simple as they are, also while being promoted as a new solution for your business they share the same problems with any low level solution like CMS or template.

You will be limited by available templates and building blocks which will little by little skew the MVP away from your initial idea and influence the user feedback that you receive. Essentially you will receive feedback for the template and not your actual idea. The website will look and feel generic which will erode the trust of potential users and as a result negatively impact MVP’s ability to attract potential customers which is absolutely important at this stage.

All these factors may cause significant underperformance of your MVP which may lead to wrong conclusions which will kill otherwise promising ideas. This is why we always advise our clients that MVP that seeks to get user feedback must be custom built with an intent to provide service as intended from the get go, albeit with a limited feature set.

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15 July 2021

When starting a new project it can be tempting to save costs by combining multiple development roles into a single freelancer. You can even try to justify this approach by saying that it cuts down time on communication within the team and onboarding.

However, as everyone knows jack of all trades is master of none. At best, you receive a mediocre result in all parts of your project and at worst you get a lot of critical oversights which could have been easily prevented. You are essentially stacking all potential points of failure in a single person which is never a good idea regardless of their experience or skills.

This is exactly why we as an agency ensure that every specialist has deep expertise in their field and focuses specifically on their tasks while having solid knowledge of other areas to see a bigger picture. Specialisation and distribution of tasks are the main drivers of progress in all areas since the industrial revolution and web development is certainly not different.

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8 July 2021

This week our sales team had a great opportunity to hear from our CEO firsthand how our development team manages to operate in a way that delivers value every single day.

Our whole operation as a company is built upon principles borrowed from industrial manufacturing - all the processes are organised similarly to a conveyer belt that never stops. Everything happens in a very specific rhythm and everyone operates according to their written regulations to consistently deliver the product on time and up to spec. When we say that you receive tangible results every day we mean it literally and our clients are always pleasantly surprised when they realise it once the project starts.

Sometimes it is difficult to give our potential clients a proper taste of this approach beforehand, so we set a goal to work on a content which allows anyone who is interested to get a better understanding before diving in. Please look forward to this content in the future!

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2 July 2021

On this summer Friday evening guys from the our office got together to spend several happy hours on a karting track together. The fastest ones got to the finish line and everyone else got a truckload of adrenaline and positive emotions.

When everyone has had a good rest, they will tackle the challenges twice as hard next week.

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23 June 2021

Yes, while hosting an offline IT conference iForum 2021 in Kiev (Ukraine) may still sound outlandish considering the pandemic all the necessary precautions were taken. The event was limited to 5,000 participants (previously in 2019 there were almost 15,000 participants) and was held in the vast open space of the NSC "Olimpiyskiy" stadium.

If you ask us to share our opinion on the event, we can say that this event was great. While there were moments that we might not have liked, but you forgive everything when you are hungry for interaction and you can see people face to face again to feel their passion for the industry directly.

Most of the hot discussed topics were aound startups. The quarantine allowed everyone to reset and think again about fundamental things which lerd to resurgence of topics connected to the real sector such as product delivery, logistics, medicine and smart devices. Of course, there was also a lot of attention to the trending topics of blockchain, NFT and gaming.

We are waiting for new big events to visit and participate!

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17 June 2021

This summer is as hot as ever, so we decided to improve the office climate with additional AC units with diffusers and we haven’t missed an opportunity to brand them with our signature pattern.

Now when everyone is cool and comfortable, we can focus on our tasks. Feeling of comfort is an absolutely crucial element to achieving the state of flow and maintaining it for maximum productivity.

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9 June 2021

Our ranks are expanded with a new generation. The whole team congratulates a new dad on the birth of his beautiful girl! A special gift from the company is a diaper cake, a day off and of course, a special merch from the company. We wish her to grow up as a healthy, smart and beautiful girl.

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2 June 2021

What could be better for guys than to play with a powerful toy during a lunch break and drift in circles on a parking lot. This beauty accelerates from 0 to 100 km/h in 5.5 sec (310 hp) and it's also convertible which makes for a breezy experience in summer. As Jeremy Clarkson says: “This is what makes me smile.”

The guys enjoyed it a lot. We were charged with positive energy and adrenaline before getting back to our tasks while the car went to another office to amuse the guys there.

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26 May 2021

In our agency we pay special attention to the security of our clients. Here are some of main best practices that we maintain:

  • ✅ We configure AWS and Digital Ocean VPC (Virtual Private Cloud) according to all the industry best practices and recommendations.
  • ✅ We always use LTS (Long Term Support) versions of all the frameworks which ensures at least 3 years of continuous security updates.
  • ✅ Security is one of the main reasons why we avoid widely used CMS (Content Management Systems) like Wordpress or Magento. It is common for them to encounter security breaches almost every day between the CMS itself and numerous plugins which need to be constantly patched to achieve any semblance of protection.
  • ✅ We follow detailed internal regulations among our employees to minimise risks of unintentional information leaks and social engineering attacks.
  • ✅ Internally we utilise only MacOS devices with encrypted hard drives and manage unique passwords for each service using Bitwarden in conjunction with enabling 2 factor authentication whenever it is available.
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19 May 2021

This month we’ve made a commitment to host meetups on technology topics. Our CTO was first to open the conversation from an introductory overview of all technologies that we utilise in our work during his speech and encouraged everyone to participate in future meetups and make their voices heard.

We concluded that we should host these meetings semimonthly with participation of all developers and project managers. If someone misses the meeting or wants a refresher a full recording will be always available in company G Suite cloud storage.

Strong communication and exchange of ideas is absolutely crucial for steady development of our collective expertise and boosts individual progress of each participant. This is exactly why we also roll our similar initiatives on a smaller scale on other parts of our company like the sales department.

Our client managers will be glad to share our thoughts with you too and discuss your ideas if you contact us via email .

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10 May 2021

We always make sure that our offices are stocked with everything necessary for the team to stay on target while taking their coffee or tea breaks to refresh and supply their brains with fuel.

Each of us has a favourite coffee brew or tea variety in the office. Recently we ordered our own branded disposable cups, so now everyone can take their favourite tea or coffee from the office to drink conveniently on the way home.

Everyone is welcome to grab a cup!

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28 April 2021

The spring has brought sunny weather to Kyiv and one of our offices got together on an off road adventure. The stars of the show are SHERPs - Ukrainian amphibian cars that can ride anywhere and where they can’t ride they will swim.

Everyone got their dose of adrenaline and impressions. Now we are waiting for what ideas will come up in other offices!

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23 April 2021

We have implemented a policy of keeping all client interactions in text more than 8 years ago and have never looked back. While it can cause some friction in the initial stages of our negotiation, this approach certainly proves itself invaluable for clarity, efficiency and transparency of our communication with our clients.

Recently we were pleased to notice that our approach becomes a very common piece of advice among authors of business and productivity literature. We completely agree with and support this cultural shift which came as a result of a full year of global transition to remote work. More people notice that a lot more work can be done in the same amount of time when you are not bogged down in endless video conference calls or arguing over details that were discussed without being written down.

Work with us and you will pick up a lot more small details which we implemented into our day-to-day operation from our rich experience of working remotely and be ahead of the curve!

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15 April 2021

One of our main goals is to build mutually beneficial long term relationships with our clients. In practice this means that for many clients we encounter situations where it is not sustainable either for us or for a client to move forward with the project and this is completely normal.

Not starting the project too hastily before reiterating all the key points that were initially discussed while making sure that there’s no misunderstandings and wrong expectations ensures that client will be satisfied with further collaboration even if we may seem overly cautious. The truth is that the human mind has a tendency to simplify and gloss over very important details which later come as surprise and create unnecessary friction.

Our strategy is to be as forward and transparent as possible precisely for the reasons outlined above, but others may not have the same views. We advise you to be cautious and level headed when discussing your potential partnership with any agency and If you are interested in working with us we will be happy to address any of your questions and concerns to make sure that you have a clear understanding of the situation before making a decision.

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8 April 2021

Maintaining balance in life is always important, so we bought an Ex-Board for each office. Testing how long you can stand on it is a good and healthy way to briefly break up a work session to get the blood flowing. Besides that it’s always fun to see someone make a surprised face when losing balance and try it for yourself 🙂

While everything is closed due to a lockdown, our office is always a welcoming place to come and spend time with colleagues even after hours, so we do our best to maintain a friendly atmosphere. Our goal is to make it a place that guys are glad to visit every day.

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30 March 2021

Everyone at least once in their life has this moment when you need something done yesterday, but you turn around and nothing is done. There’s a lot of reasons (and everyone has their own reasons) why this may happen in regards to developing a website or browser extension, but I want to warn you against making hasty decisions.

Saying “Slow and steady wins the race” is especially true in case of web development, moving too fast without enough planning and deliberation will only cause a lot of costly problems down the line which will take more time to solve than you initially saved. Both time and money are two main resources that need to be carefully budgeted if you want to achieve the desirable result, so when the question is “How can I deliver it within a week/month?” the right question to ask is “How many resources (both in terms of time and money) are required to achieve my goal and what is available to me currently?”. Based on the answers to these questions you will be able to plan how to either reduce requirements or extend resources which is usually a balancing act.

We will be always happy to help you plan out your project in detail, you can contact us via email and our client manager will get back to you.

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24 March 2021

Like kids we are always joyful when getting new hardware toys, especially when they are numerous and powerful. A few MacBooks PRO 16 and new 4K monitors have been purchased in March, so that guys can now work faster and feel more comfortable.

We do our best to minimize development time, even if it looks miniscule, it always has its effect on a bigger scale.

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16 March 2021

Bad news for clients who want to replicate Amazon or Facebook bearing in mind their brilliant success - Rome wasn't built in a day. The same is true of web-development.

People often set out to create the product that will make them the next Jeff Bezos following the common misconception. The truth is that the long-standing tech giants reached heady success with help of a constant growth and innumerable improvements. For this reason, the desire to reach the same with the flip of a switch, only helps to lose sight of the original product goal, procrastinate away release dates and waste time on expensive bug fixes.

Based on our experience, it is always better in the long run to begin such projects with defining the key scope of features for the MVP (Minimum Viable Product) and not make reckless decisions. This approach allows to attract early-adopter customers and validate a product idea early in the product development cycle. Moreover, starting with an MVP will allow you to launch your product ASAP with the fixed set of 'killer features', and of course the possibility to add more functions later, as soon as you get your idea validated.

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8 March 2021

Our company joins all the congratulations to the beautiful half of humanity on the spring holiday of International Women's Day! We wish you great health and a strong immune system. Live a fulfilled life full of love and positive emotions, blossom and enjoy every bit of it - it's worth it. And you deserve it!

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3 March 2021

While the common knowledge is that “Client is always right!”, in web-development strictly following this saying usually goes against the best interests of the clients themselves. Consulting is one of the most significant parts of collaboration with our clients and which often involves fixing misconceptions and educating our clients on best and most efficient practices.

Quite commonly this involves acknowledging that the client is not always right and doing our best to steer them in the correct direction even if we encounter friction from their side. We strongly believe in delivering a quality product and value to our customers even if it means sometimes clashing with them over project matters until we find common ground.

Currently there’s a rising opinion among management scientists and psychologists that productive conflict (as opposed to unproductive) is healthy and important for communication. Completely avoiding conflict may cause as much damage as bickering over each and every matter. Honest, straightforward dialogue is the key to most problems in any group effort. In great teams conflict becomes productive.

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25 February 2021

Continuing the topic of collaboration, let's talk about fixed price. Potential clients quite often come to us asking for fixed price offering and it is easy to understand their rationale - you minimise your risks by setting a predefined number before even starting the project.

However judging from our experience of working with clients who come to us after unsuccessful fixed price projects, in reality everything is not so simple. Every developer worth their salt knows that accurate estimation is not possible without perfect information about project requirements.

Any number given without a deep analysis of client’s needs and goals may be very misleading in the long run, usually this is a cause of many problems like realising that you went over budget when significant financial commitment was already made or encountering unforeseen issues due to the lack of planning.

Companies and freelancers offering fixed prices usually avoid these obstacles by either padding their fixed price with a significant buffer or exclusively working on repetitive unoriginal projects which provide sub par generic results. As you may understand both options are not really great for both sides and still do not guarantee avoiding all possible issues.

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19 February 2021

Time is universal currency and the most precious resource. In previous posts we talked a lot about the Discovery Phase, but we put a lot of attention to our side of the equation without talking about effort and diligence that our clients show when bringing their ideas to life.

Project's progress heavily depends on the client's participation and input. No one knows their project better than our clients, so usually they spend 1-2 hours during the day in active collaboration with our team during the Discovery phase. While it may be hard to fit such a commitment into your daily timetable this is definitely worth it to be so close to your own product and ensure that it comes out exactly as imagined.

If you are not afraid of the challenge and have an Idea in mind you can contact us via email and tell us more about your idea.

Also you can read our cycle of articles dedicated to the full lifecycle of the project from an idea to a finished product here.

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12 February 2021

As the saying goes, one who can not rest, can not work well either. Our team knows how to work, which means they know how to rest well.

Today we had a Pizza day in our team! Why not? The calendar shows mid-February, it is -12 degrees celsius (10 F for our overseas friends) on the street, and outside looks like stills from the film “The Day After Tomorrow”. This winter surely decided to show itself in all its glory and strength, but we know how to raise the mood and boost the dopamine levels in the team.

The recipe is simple. We take the whole Kiev team (we all get together in one of the two offices), order a lot of our favorite pizza, dust off the air hockey, plug in Nitdendo and…. Go! A lot of drive, competition, excitement, emotions and live communication! That’s always a breath of fresh air.

Time flew by and we are already hurrying home in a great mood! Let me share some of the atmosphere with this photo.

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4 February 2021

We are actively celebrating the coming of February with the team by hitting a couple of strikes in the bowling alley! As we often say here in Ukraine “There's time for business and hour for fun”.

Time sure flies fast! I can't believe that the second month of the year has already begun, it seems just recently New Year's fireworks and "home" corporate parties have just died down. However we think we know why time flies so quickly. It's simple: January was very active! The teams were running on full steam and there was almost no bench time (despite the fact that usually January and February is a low season), let’s knock on wood so everything can continue going smoothly.

But the best out of all of this is that our clients are happy and ready to take on new heights in their ambitions! We plan to continue working under a heavy load of 110-120% going into February while our HR is working on expanding our roster to meet a high demand from our clients.

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27 January 2021

As the saying goes “Better late than never”. Giving gifts is as much fun as receiving them or even more fun depending on who you ask. Recently a New Year's gift from the guys arrived at one of our offices and everyone was pleased to see a new addition of a table football.

Table football is a great opportunity to relax, but only after work day is over. This is especially relevant during the lockdown period when everything is closed and there is nowhere to go to spend time with the peers after work. This is a gift that everyone can partake in, which means that you can consider it as a gift from everyone to everyone in the office. You may even say that this is a great example of how “win-win philosophy” is a part of our internal culture.

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20 January 2021

Hard work always pays off. We always do our best to keep our guys motivated and focused on improving by helping them find their long term goals but also giving them something to look forward to in the short term. We have KPI and a quarterly bonus system in place, but when our guys go above and beyond for our clients we can’t just leave it unnoticed.

Recently two of our guys received their brand new iPhones as a surprise quarterly bonus of appreciation for their efforts which was a very pleasant surprise for them.

Guys received a new boost in motivation and are ready to achieve even better results in the future!

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13 January 2021

With the coming of 2021 the time has come for us to look back on 2020 while building our plans for the year ahead. As a tradition we do this publicly by updating a dedicated page on our website where we keep track of our achievements for previous years and goals for the present year.

You can browse our full timeline here.

As everyone knows, 2020 wasn’t an easy one for anyone, but we managed to overcome all the challenges that this year presented for us and took this as an opportunity to improve even more by strengthening our very foundation in a form of significant improvements to our internal regulations, processes and investing in new hardware for our team. We also paid special attention to further development of each and every member of our team and made a huge leap in our sales department growth.

Looking into 2021 we will continue on the same path of building bridges to our clients by paying special attention to the growth and improvement of our sales department. At the same time we will continue what we started last year further developing our internal regulations and improving our hardware infrastructure while ensuring that each one of us has all that is necessary to grow and develop even further.

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5 January 2021

Our traditional paid holiday break is over, the entire company was closed from December 26th to January 3rd. It is always great to get the full 3rd week off on New Year’s eve. Guys used this opportunity to spend time with their families, friends and went as far away from city as possible to relax in the countryside or abroad (as far as the lockdown allows).

On the 4th of January, everyone was in their place and ready to pick up where we left off. There’s a lot of work to do, but all the guys are well rested and ready to reach new heights of productivity. In any case, we will continue to strive for the success of our beloved clients' projects as usual.

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25 December 2020

Merry Christmas and Happy New Year 🎄

Our team at abz.agency wishes everyone happy holidays! We wish everyone good health above everything else, the rest will come along with it.

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17 December 2020

Santa always comes to those who worked hard all year long 🙂

Recently, a courier arrived at the office with a huge box and a greeting card. You have no idea how nice it is to receive gifts from clients! All the guys immediately ran to check out what’s inside and we quickly got the tree from the warehouse to properly put all the gifts under.

One of the boxes which stayed closed was keeping a great surprise for us! When we opened it up inside was an HDMI Super Nintendo Classic edition with 20+1 golden age 16 bit games. You should have seen the joy on the guys' faces when they found it! They Immediately checked what games were included and how to set it up. Naturally, a test run was scheduled after work 🙂

It does not matter how good a developer you are or what are your skills and how old you are. When Christmas comes everyone is a child deep inside, and all kids love presents!

Thank you so much Jean. We will continue doing our best!

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8 December 2020

Today we would like to tell you about high-fidelity wireframes and why it is important to have them for your project.

Perhaps each of you has ever painted something or at least can imagine how professional artists produce their paintings. So, the process of creating a painting always starts from making a sketch. Artists put simple shapes, outline objects therefore prepare a foundation for a future masterpiece. The purpose of sketching varies but in simple words - it helps to mould the final artwork.

High-fidelity wireframes serve the same purpose - they help to mould the final structure of each project. Wireframe, by nature, is a static representation of your product. In the world of web and mobile design it is a basic guideline of your web-application for both designers and developers to follow.

Wireframing is a first mandatory step forwards creating great UX and UI experience, they represent every page of a desired application as well as location of elements on them. First and foremost, high-fidelity wireframes allow you, the investor, the development team and other project participants to receive a tactile response of the project. They also help to fill in the real volumes of the upcoming work at an early stage of the project design phase.

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3 December 2020

We quite often find the copies of our logo and its pattern on the internet. Commonly there are flipped and stretched versions of various kinds, but recently we found the most curious and amusing one. Our logo was used as an Icon on a bluetooth speaker for pairing multiple speakers as a one system.

It is always a flattering experience to be copied by someone, we always consider it a compliment to our work. But using our logo as a button to create a pair of devices is symbolic of our values and made us smile. As a result we bought this speaker for the office 🙂

If our logo makes the devices work together, then it will also bring us together with our clients. Join us and you will receive a full charge of energy. You will make a loud statement with your projects which will be developed with utmost attention to quality and top tier performance. UX tests, which we recently introduced as mandatory, will make your projects even more attractive to potential users.

Click the button to make a first step towards a joint project!

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26 November 2020

Lately we’ve discussed a lot how we can bring your project Idea to life and help guide you through all the necessary steps to get a result that you had in mind. Today we want to touch on the other important aspect of launching a new project that may be overlooked.

Development costs are usually only a fraction of the actual budget of any successful project, even more so for SaaS and marketplaces. Let’s list two most commonly overlooked costs of launching a project:

  • 1. Marketing costs. Regardless of how fresh, original or even revolutionary a new offering is It won’t succeed if no one has heard about it. Behind any explosive success lies a deliberate marketing strategy that will drive the customers to you, unfortunately you can’t count on just the word of mouth to propel it forward towards success. Usually the marketing budget is many times bigger than the actual development costs.
  • 2. Operational costs may vary greatly depending on the actual idea. Great examples will be: staffing for technical support and moderation, legal expenses, server infrastructure and other more specific operational costs.

This is one of the main reasons why you shouldn’t cut corners on the quality of your project! Problems with the product itself can waste all the other expenses.

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19 November 2020

This is our 50th post since we started sharing our thoughts with you! And it feels like it was yesterday when we wrote the first one. I hope that our posts were helpful and insightful to you. Sure, we don't get thousands of likes and reposts, but we have our niche audience of loyal clients. We can say that these posts are intended for the inner circle.

We recently celebrated our company anniversary on November 8th and to mark the occasion we bought air hockey tables for all three offices. You have no idea how fun it was, we are always happy to give gifts to the team and our long term clients. But receiving gifts is as fun as giving. Thanks to all the guys!

P.s. But the play time is only after work 😉.

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13 November 2020

Last week, on November 8th we celebrated the anniversary of our company (we work since 2005). I would like to say a few words about our guys. Each company consists of people, but we employ only the best. If you talk to each one of them personally, you’ll notice right away they are unique strong personalities. The guys manage to work, develop, learn new technologies and English at the same time while having the time left for their families and children.

I would like to separately thank each and every one of our guys for learning to be proactive and to do their job in the office with a high quality. For trying to always stay in touch even after hours, answering questions from our clients and working with them sometimes as reverently as with their own children.

We wish you to live and prosper too.

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6 November 2020

November 8 is the abz agency's birthday. Long ago in 2005 the first office of the company was opened. First keystrokes, first lines of code, first PSD mockups… time flies fast and now it’s 2020. During these years, our company survived the 2008 and 2012 crises, 2014 which was the most difficult year of the war for Ukraine. And we prosper to this day

At the moment, we have 2 offices in Kiev which house 35+ employees. Nowadays we focus solely on working with foreign clients from Israel, USA, Canada, Germany, Switzerland, Ireland and many other countries. Over the past 4 years, the company has firmly established itself in the market of design (PRD), development and maintenance of custom web applications, websites and browser extensions. Currently the main focus of the company is the development of complex web based management systems. We employ the technical stack including PHP Laravel, node.js, react.js, vue.js, Angular.js and cloud hostings based on AWS, DigitalOcean, Heroku.

We grow and develop, while preserving the authenticity and qualities of a small company, which our clients value as much in us. Detailed approach in the form of a PRD, delivery of each project on time, clear and honest estimate with accuracy of +/- 20% and a piece of soul in every project.

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3 November 2020

In one of the offices of our company, a team member warned us that his test for COVID-19 was positive. We immediately sent all of the employees home and made sure to deliver all the necessary equipment to their homes so they can continue their work. The next day, the company paid for the full test package for all of our employees and waited for the test results. Based on the results we split everyone into three groups: healthy, carriers and sick. The good news is that almost everyone turned out to be either healthy or carriers.

All offices are being completely disinfected twice a day (15 minutes during the day and 30 minutes at night). After a few days, everyone who was categorised as healthy returned to the office. The rest remained in self-isolation to work at home. We will wait for 2 weeks and then repeat the full test again at the full expense of the company.

We wish you all to be healthy! The rest will come later.

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29 October 2020

We heard many times from our clients that they were duped by their previous team and left with an unfinished project or the project that is just so bad that it’s nothing like they imagined. Does this sound familiar to you?

This is exactly why our company has chosen a more honest but difficult approach to always aim for the best results. We always develop the project strictly in accordance with a PRD (detailed technical description of the project) and HF WF (high fidelity wireframes) without any compromises on quality and deadlines. I'll tell you it's tough, the team is always working to the limit of their capabilities. There are always crackling sparks of labor energy in the office.

And you know what? Many of our clients have been working with us for 3-5 and even 7 years. And our guys have been working with us for 2-6 and up to 11 years. Our guys love doing challenging projects to improve even further and our clients love receiving good quality solutions right on time.

Is everything always so smooth and perfect? No, not always. We make mistakes too, but we always do our best to admit them and make everything right. There are cases when clients can be dishonest and try to scam us, in these cases we let them go.

This is how we work, we invite you to try it out too. You'll like it!

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22 October 2020

It is very common for people outside the industry to complicate things that can be done within 15 minutes while underestimating complexity of some features thinking that something which takes 2-3 weeks will take only 15 minutes. I think that this is common in any industry, but only in IT the client is eagerly ready to object to high estimations when he thinks that everything can be done quickly.

For example, a client will never object that replacing pistons in a car engine is a labor-intensive process which takes 3-5 days instead of 15 minutes. Or when it is necessary, for example, to make a storm drain or a ground loop with lightning protection, an ordinary person often does not even think about these architectural details, but at the same time, they will agree that this task also needs 1-2 weeks of work.

If you are negotiating with a company or developer, do not hesitate to ask open ended questions to get detailed answers. It is worth delving deeper into the issue to understand how much time and effort is actually required to implement certain functionality or features.

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16 October 2020

Those who work well always know how to kick back and relax. When playing paintball the team split between two camps: black and white. But in the end there were no losers in the game, friendship won the quest!

We try to work as hard as possible on weekdays, so we can have a great time on weekends without any worries. To achieve this, we utilise various planning approaches and productivity techniques. For example, when developing a project from scratch, Scrum methodology is more appropriate, however for the maintenance stage of project lifecycle or continuing development of an already launched project, Kanban methodology suits more.

Regardless of the methodology that we have chosen, careful preparation is the key to success. This is exactly why our project managers strictly adhere to our detailed company regulations. They always pay special attention to maintaining project documentation and keeping it up to date. This approach is the key to our success in any project.

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7 October 2020

Imagine that your project has a good detailed PRD (Product Requirements Document) - in a nutshell, this is a combination of a complete technical description of the project and High-fidelity wireframes. Now you have started development and suddenly you need to add a new project participant (assistant, project manager, product owner etc.) to the project from your side (as a client) or you want to speed the project up by adding another team.

You have been working for over a year with the current development team, so you understand each other. But the new team members are not on the same page. Why does this happen?

Even in simple projects, often with a long history of communication, a single conceptual apparatus is developed, so to speak. In simple words, all participants are well aware of the specifics of the project. This is not about technical or industry slang, which are also important, it’s about a set of concepts specifically related to the project itself.

To avoid problems like this we recommend dedicating a specific section of PRD for the new participant onboarding process. In this section, you can describe all the terms, features, best practices and everything that can help to get a new participant up to speed.

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30 September 2020

Who works hard, plays hard - we always keep this principle. One of our internal teams recently had an interesting party. The guys took turns at the wheel of the БРДМ2 (Combat Reconnaissance Patrol Vehicle). Guys had a great time outdoors as they sailed along the banks of the Dnieper river.

What's next, riding a tank or construction vehicle? Time will show. But this will already be in the next summer season. In the coming winter, we will choose something in a more cosy setting.

Work with us. We work fast and clean, so we have plenty of time to rest!

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24 September 2020

It is vital to keep your projects up to date. Many of our clients turn to us with their existing projects so that we can study them and make revisions or adjustments. But most of them turn out to be in pretty dire state technology vise, some of the common problems include:

  • - Lack of up-to-date technical documentation;
  • - No database migrations, seeders and data generation;
  • - Project is built utilising jQuery, which is an outdated technology;
  • - PHP and Laravel version thai is used in the project was deprecated several years ago;
  • - Large technical debt.

Working with an old project like one that we described above will turn out to be much more expensive than expected. In some cases it is even cheaper to make the whole project or some modules from scratch using modern technologies. Another huge problem is that it is virtually impossible to meet modern industry requirements and standards of performance in the project using old technologies.

We recommend all our clients to ask their development team to conduct a code review every six months on current projects, the main goal is to check the relevance of technical documentation and update the versions of main technologies used in the project to the latest versions.

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14 September 2020

Time to make the chimi-f***ing-changas!

We congratulate all IT professionals with our professional holiday on the 256th day of the year and wish you healthy eyes, strong immunity, interesting projects and great clients. Live long and prosper!

In all seriousness, happy Day of the Programmer to everyone related!

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10 September 2020

We would like to share with you the pain of the clients who come to us and brag at the same time. Over the past six months, perhaps due to the crisis, many clients have asked us to remake their new project from scratch. Clients were unhappy with the quality of the work performed by previous team, namely:

  • 1. The performance of the website is poor, it loads in more than 7-10 seconds, while should take 1-3 seconds
  • 2. Google Pagespeed and WebPageTest grades are poor.
  • 3. Lots of UX mistakes.
  • 4. The project has bugs in the main business logic.
  • 5. Email notifications for important actions come too late, only after 5-10 minutes.
  • 6. Old and outdated technologies were used in the project.
  • 7. Technical documentation for the project is missing.
  • 8. There are no mockups whatsoever.
  • 9. All rights and access to the source code, domain name and server are left with the developer.

When developing a PRD (Product Requirements Document) , we immediately take into account the above requirements and industry standards. Our recommendation is to be wary of any developer company that is not aware of the latest industry standards, does not warn you about the need to start with PRD and develop technical documentation for the project in conjunction with HF WF (High Fidelity Wireframes) and mockups.

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4 September 2020

This week we are wrapping up our article cycle and summing up all the information that we gave. This is a high level overview of everything we discussed so far which can help to get a full picture of the whole development cycle.

You can read the final article.

Our main goal was to make the process clear and transparent for you without understating the underlying complexity. We hope that we were able to achieve it and now it will be a lot easier for you to make informed decisions.

If you haven't read the articles yet or want a refresher on topics that we discussed previously we invite you to take a look at finalised article list and read all the previous articles.

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26 August 2020

This week we invite you to glance into the future. In our article we will discuss what awaits you and your future project at the finish line and beyond. This part is the culmination of our common efforts and it is very important to get it right. We dive deep in all that we do once we get the project up and running so you can get the full picture before committing to the whole process.

Also we explore important topics of updates and adding new features. Nowadays users expect every website or web app to get a steady stream of updates, otherwise they may consider it abandoned. This means that we need to have plans for the future at the very moment we launch the project

You can read more about post production phase in project lifecycle in our latest article.

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17 August 2020

This week in our article we dive even deeper into the topic of development and get more technical, but do not be afraid - we laid all the information in a way that can be understood by anyone. This is the same approach that we use in our documentation and when working with clients: we make hard things more simple for you by breaking them down into pieces and explaining each piece.

We cover the topics of development server deployment and steps that each task goes through before being delivered to you. This will help you understand what steps we take to ensure that our deliverables are of the utmost quality.

You can read more about our Development process in our latest article.

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11 August 2020

Time flies. Technologies come and go faster than new startups show up. Projects start and finish. But our strong relationships with our clients stay constant throughout many years, due to our stable and consistent approach which stands the test of time.

We want to give a special thanks to our clients who keep their business relationships with us for 3, 5 and even 7 and more. Our clients grow and we grow alongside them, we mature as a company and become even more accountable than before. We accumulate more expertise which we are more than happy to share with our clients.

Join the ranks of our clients, we have always been on-line since 2005 and plan to keep this track record, but only during our hours 🙂.

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6 August 2020

This week we can have a glance behind a curtain to see how a well established company works like a clock to deliver you steady and consistent results. There’s a tried and true recipe - well established processes and workflow.

You will have an opportunity to understand our workflow a little bit better and imagine how we will approach your project. We “divide and conquer” the project by breaking it into smaller parts, which we break into even smaller functional blocks. This allows us to not only to move to the final goal one step at a time, but also deliver you tangible results regularly.

You can dive in deeper into our Workflow in our latest article.

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4 August 2020

People say that the best way to get good employees is nurture them yourself 🙂. Over the years, our company has introduced a mandatory two-month internship for new team members. It doesn't matter what experience or skills our future team members have when they join us, you still need to complete the internship.

During the internship, each new team member first of all studies the company rules and regulations. We have well thought out and detailed regulations on writing reports, self testing and working with the QA team, working in a team, technical regulations, standards, best practices, development methodologies and other regulations.

An internship involves working on a certain number of specially developed tasks. The purpose of the tasks is to allow the trainee to study the necessary theoretical frameworks and immediately apply this knowledge in practice.

The internship takes place under conditions close to the actual work environment. The internship project involves a full team: PM (project manager), QA, a code review from technical lead and a designer (if necessary).

We take everything into our own hands by teaching, developing and raising our own specialists.

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31 July 2020

This week in our article we will discuss how we approach design in a way that helps us achieve good looking UI and cohesive branding throughout your web project.

Design and brand identity are among most important factors in getting a good first impression and helping your long term clients feel comfortable and welcomed. Both help achieve trust, so clients would have no doubts and worries that your website or application is legitimate and truly representative of your company.

We invite you to read more about our views on design and brand identity in our latest article.

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28 July 2020

Today we want to talk yet again about the importance of the Discovery phase and why needed PRD (Product Requirements Document).

Imagine that you are building a house and the first thing you start with is a roof, then you move on to walls while thinking that you should lay the foundation later. Suddenly you also remember about pipelines and communications and sporadically start digging trenches for them. It sounds rather absurd, doesn't it?

Obviously, building and house starts from the architect and master plan. The architect will visualise how the house should look from the outside and inside. Master plan will describe all the standards, building materials, specifications and infrastructure. And only after approval of all can you get a final estimate and begin.

The same goes for web development. We need high fidelity wireframes to show you how the frontend part of your website will look like and how the admin panel will work. Technical description of the project is necessary to describe every user interaction and how it works server side. It should also describe all background processes, server infrastructure, specifications and best practices. All the notifications and admin panel should be taken into account too. This list can go on for very long. And all this details are the PRD.

And same as in the analogy, when you have a PRD you can get an accurate quote from any developer. You can read more on our website: Discovery Phase.

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24 July 2020

This week in our weekly article we explore a very popular topic among all of our clients: estimates. It is very hard to argue that estimation is the turning point for the early stage of any project that determines if you have sufficient resources to achieve your goals or not.

We discuss our approach of giving a detailed work-plan estimate and how it can help you to be flexible and decide what matters the most and what can wait among the features of your future product to fit your tight budget and deliver an MVP (Minimum Viable Product) that will be your first step to success.

You can read more about this approach here: Articles

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17 July 2020

Like we mentioned last week we set out on a way to post an article every week that helps our clients understand how we approach the process of design, development, deployment and support of web application.

This week’s topic is an invaluable tool that we have in store for clients with limited information on their projects: the Discovery phase! Whether you just have an idea, you want to make a copy of an existing application or you want to grow your own SaaS startup — you need a solid plan. Building a custom web application is not unlike building a house, before buying any building materials you start from a blueprint to know exactly how much you need of each to complete the construction and whether you are able to finish it at all with your current resources.

We invite you to explore how we “draft” blueprints for your web applications here: Articles.

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10 July 2020

We are proud to announce that we are launching a new section on our website specifically dedicated to helping our clients understand what is necessary to start the website development. To kick things off we will publish a cycle of connected articles which will help our clients to understand our thought process a little better when it comes to the process of design, development, deployment and support of web application.

Expect to see our first article next week!

You will find it here: Articles

It discusses three most common cases of clients who come to us looking for web development services. When reading an article you can identify yourself with one of the discussed cases (clients who come with just an idea, clients who want to make a copy of existing solutions, startup clients) and find an initial direction to move in. Later articles will help you with understanding your next steps along the way better.

We hope we will help to clarify this complex subject for some of you!

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3 July 2020

Lately we decided to make a small internal refurbishment in one of our offices. When we discussed how we should decorate walls we decided to pay a tribute to the great artist, designer and futurist of our time Syd Mead. His vision inspires our team and we can discuss his works for hours, he really is "the artist who illustrates the future".

You can marvel at his work for hours and hours thinking about infinite possibilities that the future holds. Now employees can stroll around the office and enjoy his work. The depth of thought, the palette, which the author limits to the minimum of colors, intentionally creates restrictions that spur the creative thought.

We ensure that our team is surrounded and inspired by the works of the best, so they see the possibilities of endless improvement and strive every day to be better than yesterday!

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26 June 2020

Despite the summer heat our BDM managed to make the best out of relaxed quarantine measures and gathered a small group of guys from one of our departments to have some active fun outside. This time it was a off-road quad bike rally, everyone had a lot of fun. We’ll make this a recurring event for sure!

We manage to build strong connections of friendship and teamwork in the office when working on the projects for our amazing clients, so when we go out together it’s just for the sake of entertainment and active lifestyle.

We keep to the saying “Work hard, play hard”. Our guys work on the projects for 40 to 45 hours a week, and even up to 56 hours in case of ASAP situations. Everyone’s satisfied because hard work is always rewarded, all extra hours are paid and we have a quarterly bonus system based on KPI in place to motivate the best among us.

We are always happy to tackle new interesting and challenging projects and eagerly wait to see us among our clients.

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19 June 2020

It’s sometimes easy to lose track of importance for soft skills while being heavily mentally invested in the IT industry, that’s why we have our best friends to remind us - our books.

We used to have a digital-only book library in our company, but lately we decided to expand to printed copies because they just feel much better. In the near future we plan to buy more than 60 bestsellers.

When you dedicate just 15-30 minutes to reading every day you can read around 1-2 books a month - this will be a huge investment into your own development in the long term! That’s why we invest heavily in developing not only hard skills in our team but soft skills too. It always pays back.

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12 June 2020

All around the world countries begin to slowly relax quarantine limitations. Summer has come and everyone just wants to rush outside. Some of our guys are already planning their vacations. But even in this case we never forget that work comes first.

We hope that your business is as good as ever! We are always open for cooperation, just share your ideas with us and we’ll help you develop it into a PRD (Product Requirements Document) In our Discovery Phase.

PRD (Product Requirements Document) is the great point to start your project, it should contain all necessary technical documentation and high fidelity wireframes (simplified black and white representations of UI).

1. Technical documentation should contain: project brief, description of business logic, project structure which describes each page and each user interaction in detail, user type and role descriptions, notifications admin panel, background processes, server infrastructure and tech stack.

2. High fidelity wireframes both for desktop and mobile (if necessary) should describe each screen of user interaction in detail.

From description it may seem overwhelming, but we will be happy to guide you through the process from start to finish and answer all the questions that you may have along the way!

You can read more at Discovery Phase.

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4 June 2020

In the near future Google is planning to update their search engine in a way that leans even more towards user experience (Source).

This means that loading speed will be even more essential than before. Website quality and search rating will be based on a new tool: Core Web Vitals which is going to be added to Google Lighthouse. You can already check if your website fits new standards using Web Vitals Extension.

Even now you can feel that changes are starting to be implemented with the update 6.0.0 to Google Pagespeed Insights. we advise you to recheck your website to see if your grades suffered.

If you encountered any problems or your website speed evaluation deteriorated, our team at abz.agency will be happy to consult you on how to get them back up.

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29 May 2020

Have you ever thought about doing regression testing on your live website?

Regression testing is running your website through all QA checklists and test cases, in a nutshell it is a full testing of your website. Generally, the more often regression testing occurs, the more issues can be discovered and resolved. If you continuously add new features to your live website, we advise you to do regression testing at least once a month.

If your project is live, but you are not adding any significant changes or new features you can consider regression testing as a visit to the dentist for yourself or regular maintenance for your car. A good preventive measure to perform once every 6 months, so any unnoticed problem won’t go out of hand. There are some problems that can crop up even without making any changes: search engines can change their evaluation standards (Example) and lower your rank, new browser updates and new standards can cause problems etc. In some cases, update or discontinuation of support of some libraries and REST API can outright break some website modules.

If you need any help or have any questions you are welcome to contact us at abz.agency!

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19 May 2020

Nothing connects people more than a common goal! That’s why our team believes that the most effective team building exercise is simply working every day as a team on challenging tasks that arise every day in front of us.

That’s why when we decide to spend some time together we don’t call it team building, we just simply have fun. We look back fondly on one of such gatherings that we had before quarantine when we visited Laser Tag arena and had a very tactical shootout between two project managers.

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7 May 2020

A website must load within 1-3 seconds. Did you know? Let us tell you why it’s important for your business.

First, it’s about UX and performance. If visitors have to wait for a website to load any longer, especially, on a mobile device, they tend to leave it immediately (according to research by Google). If the website takes more than 5-7 seconds to load, 60% of visitors quit – even before the scripts of a counter load, so you don’t even see these people in the statistics. 90% of users will probably abandon your website if it takes more than 10 seconds to load.

Second, performance and page speed are important factors of SERP ranking. They influence the position of your website in search results. Slow websites go at the end. If you want to drive organic traffic to your website, it should load within 1-3 seconds.

Third, your website should load fast not only on the devices of users located physically close to the server where your website is situated (in the same city or state). To achieve this, optimization, CDN, and several levels of cashing are necessary. Otherwise, users from other regions would have to wait for your website to load very long.

If you have any questions, we’re glad to assist! .

30 April 2020

An outsourcing company abz.agency has been targeted to providing top quality services in web development since its foundation. Thirty employees put their efforts in order to achieve this goal working in two offices in Ukrainian cities.

The company has proven to be a reliable partner working as a subcontractor in B2B segment. It develops complex and customized web applications, web sites and browser extensions while providing a full cycle of works from developing technical documentation to support.

The main stack of development includes PHP Laravel, Node.js, React, Vue, and Angular frameworks and platform. What regards user interface / user experience, it applies wireframing and mockuping.

The company keeps improving together with its employees by embracing new versions of the current technical stack, learning new technologies, applying best practices and using technical specifications. All of this ensures a high quality product delivered to the client.

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28 April 2020

What are High-fidelity Wireframes? Why do you need them? Why start with wireframes and not with mockups? We would like to tell you more about it.

High-fidelity wireframes are black and white layouts that outline features, size, and placement of page elements, navigation, users’ interactions with the website. With high-fidelity wireframes, you understand how your future project will look and feel and what structure it’ll have. At the same time, development and making changes to wireframes takes considerably less time than building and changing mockups. High-fidelity wireframes of one screen are created, on average, within 1 hours. The mockups of the same level of complexity will take about 4-8 hours. So, wireframes allow you to try several concepts without spending much time. This reduces project costs.

In addition, when high-fidelity wireframes are approved, designers can quickly prepare mockups. This approach on average allows you to save 30-50% of the budget for the design part.

We recommend creating high-fidelity wireframes as a first step in creating the product requirements document (PRD). Mockups can be made later on.

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21 April 2020

Many companies recently intensified their digital transformation efforts. Businesses that have been mostly offline are going online. Those who had established some online presence need more functionality, automation, etc. Often, the owners and management, in a haste, try to solve their problems using the solution from templates. Or order web development services from the providers who promise to complete a project very fast. But this is Sisyphean labor. Such projects often take progressively more time and money, are harder to maintain and give rise to new problems. The companies just waste their budgets and, what even worse, get a bad web development experience. It’s especially discouraging for small businesses who pin great hopes on their new website and then find that they have a poor UX, load too slowly, have low conversion and high bounce rate. And the websites made in a rush usually are indeed below the standards.

We recommend making well-reasoned decisions. It’s much more effective to invest in the creation of a Product Requirements Document (PRD), go through a Discovery phase, and get an accurate plan-estimate. Then, have a project developed accordingly to all the company needs, timely, and get the best results.

Surely, the conditions are such that businesses have to evolve as soon as possible. But you have to approach wisely to digital transformation. If you start it wrong, with a faulted basement, you risk getting everything falling apart at the first strain.

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14 April 2020

Quarantine is going on, and we keep working. We already have a busy schedule for the next 2-4 weeks. Our clients and we are planning the workload till the end of spring and for summer. Unfortunately, some of our client companies are directly affected by quarantine limitations, so they had to put the projects on hold. But we’ve made an agreement to continue development in August or September.

We take the best vitamins – our work. When you’re busy and you know other people need your expertise, it keeps up! We look at this photo from abz.agency archive and motivate ourselves to be strong these days. And what keeps you motivated?

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6 April 2020

We highly value teamwork, and the majority of our team members don’t want to stay home. The daily routines and set-up processes help abz.agency to provide our clients with high-quality web development services.

To protect our employees, we added new procedures. We regularly disinfect common areas at our office and provided everyone with hand sanitizer. Also, we added to our daily plan mandatory exercise to enhance our employees’ fitness and boost their immunity. We take steps to reduce stress, harmful to the immune system: we stay connected and communicate our plans to all employees, including a contingency plan. Everyone is educated about the infection and instructed to stay home if they feel sick.

And what does your company do to protect employees? Share with us how your business is coping with the situation!

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30 March 2020

What are your plans for April? We are going to work, work and work again. Our employees’ families’ stability depends on abz.agency. It makes us work even harder to plan the projects in advance and complete them in time, with usual impeccable quality. When you’re responsible for your family’s well-being and stability, you get a powerful impulse. And abz.agency employees are a family too.

When someone has work to do and feels in charge, they are charged and full of energy. Their glands also work at maximum allowing them to stay well, healthy and feel strong and confident. They have great immunity. We wish everyone to stay well and work with joy!

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23 March 2020

We continue doing our job, with the full workload. Some team members can’t get to the office fast because of closed subway and some just feel more comfortable and safe at home. We provided them with a routine working environment. We moved all the necessary equipment to their places: a 4K screen, MacBook Pro and the accessories, the favorite abz.agency-branded mug. The static IP is provided, the time tracker is running to ensure stable work. Together with the team members who are at the office, the guys keep working productive and providing the required quality within the deadlines.

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17 March 2020

We care about our employees and do everything necessary to protect their health. Here’s abz.agency experience in reducing the number of sick people in our office by 4 compared to the previous year.

  • - We equipped each cubicle with antibacterial lamps which automatically switch on for 30 minutes at 10.30 pm.
  • - We created a schedule and started to ventilate air regularly (three times a day).
  • - We added immune-boosting herbal teas to our tea selection.
  • - There are all commonly used hygiene products in the office kitchen and bathroom.

Now, when the Coronavirus disease is rampant, we added some personal hygiene measures and placed reminders around the office. And the team is fine.

We wish good health to everybody!

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9 March 2020

At abz.agency QA, BDM, CFO, HR are talented and beautiful women who contribute a lot to our success.

They are focused on the efficiency of our teamwork and professional growth but still find time to look fantastic! And even here, ladies are so fond of our company that they used abz.agency logo in their manicure for International Women’s Day! We wish them to feel special and unique on the top of the world.

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4 March 2020

You all know, how good it feels to give presents! We have a tradition of pleasantly surprising our loyal clients. And sometimes, they surprise us back. This time we sent a company a 3D pen as a souvenir, and they used it to reproduce our logo in plastic. We couldn’t believe they have spent their time creating this reply! The guys explained that they were inspired because our team was such a pleasure to work with.

Our clients choose to work with us for 1..3..5 and more years. Join us - we care about or partners. Our efficiency will surprise you even more than our gifts.

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25 February 2020

There’s nothing more bonding than moving together to the same goal. Great bonds of friendship are forged inside our team especially in times of urgency when everyone needs to work together to meet demand of our clients.

Our team gifted an acrylight with company logo inside to abz.agency which shows our appreciation for the place that brought us all together. It now shines in one of our offices.

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18 February 2020

We’ve discovered a secret to success in any business. It sounds like “Surround yourself with a supportive and dedicated team which shares your ideas and cares about your company as much as you do”. Today our BDM has amazed us with her new manicure with a company logo. It’s not a part of a dress code or something... just a true symbol of loyalty. Maybe it’s going to become a new fashion trend in our office, who knows?

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10 February 2020

Even when working under a constant 90-110% workload to deliver quality projects on time our team finds time to have fun on the paintball field and build strong connections.

Kudos to BDM for organising this event, and for their tasty pizza too 🙂

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27 January 2020

Only people spending whole days sitting in front of the computer can understand the real value of a comfortable chair. Working in uncomfortable conditions can be a real pain in the neck in every sense of the word. It made us think of upgrading our office chairs in both offices to make everyone feel at ease working eight straight hours or sometimes more. The new stylish chairs are suitable for the body shape, completely adjustable providing stability and support to the back. Now the guys will be even more passionate about their work.

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16 January 2020

We are paranoid freaks of team games, as they make our cooperation even more efficient. We know our strengths and take advantage of them both during time off and work. Last Friday we attended a lasertag club to recharge the batteries at the end of the work week. Designed as a fortress, it is a sort of zone of obstacles where we had to survive relying on our team work.

We constantly sharpen our skills to make sure our clients will be equipped with the latest technologies in web development to beat their competitors in all areas of business.

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9 January 2020

The more we give the more we get in the end, don’t we? Our team’s been presented a full box of small presents, such as new cups and T-shirts with company’s logo. This courtesy is to show our appreciation to the team’s hard work and loyalty.

In recent years we’ve developed a ton of amazing projects. Among them is our own development enhancing cooperation with our clients. The Maquetter is aimed to visualize client’s ideas in ready mockups, all in correct order, having unique number each, easy to keep track of all changes etc. We are devoted to making our interaction with clients smooth and efficient.

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6 January 2020

Our guys in the office were so impressed with the new 3D logo that decided to take a photo with it. And they were carried away with the process so much that were about to break it apart. Luckily, it’s safe and sound.

That’s not only logo that we care about of course. Our biggest concern is making the best use of our skills and knowledge to make our clients’ businesses grow and develop. Have you already taken advantage of the latest digital marketing techniques? We know how to make it improve your users' experience and sufficiently increase your customer retention rate.

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1 January 2020

Now you can take a look at our logo at its finest, it has been put in a 3D model of considerable dimensions; three meters wide and the same height and length. Our Lead Designer was unbelievably happy to see his own creation turned into reality.

This is how we bring to life astonishingly audacious solutions of our clients helping them to make an impact. We have been developing robust customized web applications, web sites and browser extensions for years to get expertise that our clients can benefit from.

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26 December 2019